Consumer Psychology and Behaviour Design

How to Build Rapport in User Interviews (and Why the DISC Model Might Just Be Your Secret Weapon)

Gary van Broekhoven

Published on: 10/04/2025

Discover how to build rapport quickly in user interviews using empathy, active listening, and the DISC model. Turn awkward chats into rich insights that shape better products.

Behaviour DesignConsumer Psychology

Giving the Perfect Gift: The Power of Research

Gary van Broekhoven

Published on: 03/11/2024

Good research transforms ideas into meaningful offerings. My gift for my daughter was no different—it was shaped by understanding her needs. Imagine applying the same care to your audience!

Consumer Psychology